What is the C.C. Dickson Co. Super Service Program about?

Objective - Increase Market Share and profit by offering our customers the Best Service in the Industry - "Super Service"

Action - By ensuring we do all the things required to provide "Super Service" to every customer every day:

1. Acknowledge - Greet customers as soon as they enter the door. Introduce yourself to customers you have never met. Call customers by name. Answer the phone within 3 rings with enthusiasm saying "C.C. Dickson Co., how may I help you?"

2. Promote and Ask - Promote the services we provide: i.e. 24/7, delivery, special orders. Ask customers how our service can be improved.

3. Prompt - Prompt the customer for additional items related to today's purchase and unrelated. As an absolute minimum ask, "What else can I get for you today?” If you can save the customer one trip, you will save him a lot of money.

4. Merchandising - Show the customers the depth of our product offering with attractive displays.

5. Counter Days - Expose your customers to the latest product information and sales tips from your key vendors monthly.

6. Customer Training - Increase your customer's ability to get business by providing vendor training to your customer's technicians.

7. Call on Customers - Increase the number of calls on customers asking for business; the salesman and branch manager should work together; make joint calls with vendors; telemarketing from the branch personnel.

8. Counter Displays - Make sure your counter is an interesting place for your customers to learn about new products and new sales techniques.

9. Manager on the Counter - During business hours the manager is needed on the counter. The manager needs to be accessible to our customers. The computer work needs to be done more efficiently or after hours.

10. Thank & Ask - Thank the customer for his business and ask for more.